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What is MFA?
MFA is the newest, coolest and one of the most reliable music technologies which Music Connection Magazine has named “The Future of The Music Industry” and NARM, the National Association of Recording Merchandisers, has considered it the convergence of the digital and physical music.
MFA or Multiple Format Access has integrated digital and physical distribution into one cohesive channel. Simply put, MFA technology has created an entertaining and exciting artist platform that leverages the power of the Internet to enable the music fans to access Free Ringtones, Free MP3s, videos, lyrics, tour dates as well as the latest news about their favorite artists or bands which would be available only to those fans who have the MFA CD.
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Each time the fan uses a MFA CD they could see something totally different than the last time they used the CD in their computer. Record labels and artists would be able to track what is working and what is not, and then change the content in REAL TIME to improve the success of their promotional strategies.
Let’s say your MFA CDs have been distributed and now you decide to give your fans some new ringtones, videos or MP3s. All you need to do is use our user friendly interface editor to add your new content. Once you make your changes you just need to send an e-mail to those fans that have your MFA CD and ask them to play the CD in their computer in order to get the new content.
Let’s go one step further: How about if your fans sit in their living room in London and watch your L.A Concert live through their MFA CD?!
The long story short, distribute it once, change the content for as long as you want.
Here are the MFA platform’s benefits:
- No download is required to view the interface.
- You won’t need a programmer to create or change the interface. Just a graphic designer is enough.
- REAL TIME content management even after the distribution.
- You can provide ringtones, MP3s, videos, tour dates, live concert, lyrics and more to your fans.
- Real time data analysis which gives you the ability to track how many times your CDs have been played.
- E-mail gathering through the interface.
- Plays as an audio CD in any CD/DVD player.
Call us for more information about MFA.
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MFA - Multi Format Access | Copyright (C) 2008 |
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